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Netflix Paid Streaming Subscriber Count, Q1 2012-Q4 2014
Source: Netflix Notes: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million...
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Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not...
The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and...
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Social Sharing Trends in 2014
Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults....
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Most Strategically Important Technologies, According to CEOs
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization,...
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B2B Marketers’ Budget Allocations in 2015
Source: Forrester Research, Inc. 2015 [download page] Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing...
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Top Retailers’ Shopping Cart Recovery Email Cadence
Source: Listrak [download page] Notes: Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak’s...
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Traditional Media No Longer Most Trusted For News and Information
Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged...
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Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits
More than 42% of US organic search visits to US sites in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly...
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Customer Service Pain Points Still Driving Consumers Away
Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is...
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Which Day of the Week Nets The Highest Share of Search Ad Clicks?
Source: Adobe [pdf] Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering...
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