Source: Adobe [pdf]
Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from brand Facebook followers. (more…)
